SEO Best Practices: Boosting Website Traffic

Companies that own a website have many questions about their SEO. They wonder what they need to do to improve search results positioning on Google. A site that offers little or no strategic terms from the home page is unlikely to rank well on search engines. Everything begins with a semantic reflection.

Make an effort to identify the best keywords related to your market. It is important to classify these keywords according to your goals and competition. You must then rework the content on the homepage in addition to the menus, URL, and tags. Also, take into account a major change in the increase in voice search. It is up to you to work on your page titles accordingly.

Tags and the meta description

OMG Machines does not recommend copying and pasting the meta description and title tags on all pages of the site. The same applies to the absence of text in the ALT tags (for photos). However, it is essential to use these tags well because not only do they facilitate the indexing of the site but they can also affect the click-through rate. The text in the meta description tag appears on the results page.

All the information useful to the user (the business, the location, and the key message) should be present in the meta description tag and appear in the results. When it comes to the indexing of photos, it is recommended that you name your photos. An image file name of “washing-machine.jpg” will be better indexed in Google Images than “dcimg005.jpg.”

Mobile access

Since April 2015, Google detects sites that provide optimal browsing for tablets and smartphones. As a result, mobile-friendly sites have priority in the results pages. Consider the responsive design for the creation of your future website or redesign project. If the mobile version of your website displays a full-screen advertisement or a giant pop-up, Google may penalize you. The search engine and OMG Machines recommend using discreet banners.

As of 2016, Google offers the Accelerated Mobile Page (AMP) technology that simplifies the code of your web pages on mobile to improve the loading time. AMP can quickly become essential to optimize the display of your site on smartphones and positioning on the search engines.

Publish quality content

Poor quality content generates a high bounce rate; an indicator that Google takes into account. You must not disappoint Internet users that Google sends you at risk of being penalized. Each promise announced in the Google results must point to content that meets the expectations of the user.